
How to buy panettone like an italian?
While panettone has grown in popularity over the years, it is first and foremost a specialty of Italy, where it was traditionally enjoyed during the holiday season. This heritage means that panettone can still be found throughout Italy today, with locals sharing their expertise in its creation… and selection! So how can you buy panettone like an Italian and ensure you are purchasing a quality product? Find out in this article!
Important criteria to consider when buying panettone
The first instinct of a knowledgeable Italian will not be to skim the list of ingredients, but to examine the panettone from every angle. Visually, a nicely browned crust, both thin and cracked, is a good sign, as it indicates slow baking and a long rising time, clear signs of an artisanal process that respects the dough.
The crumb should never be dense. A panettone worthy of the name has a honeycomb texture, almost stringy, the result of natural fermentation with sourdough, which gives it softness and digestibility. Sourdough, the cornerstone of Milanese panettone, is an essential ingredient in the recipe. More than that, it is a living culture, often passed down through several generations or between experienced professionals. It takes time, patience, and an expert hand for it to develop the complex aromas and elasticity required.
Finally, the weight of the cake is a key indicator. A dense panettone that is not heavy, with a crumb that gently returns to its shape after being pressed, shows a good balance between aeration and moisture.


Visit an artisan panettone shop
In Italy, as elsewhere, the best panettones are not found in supermarkets. They are tucked away in neighborhood bakeries, where artisans still work by hand with a love for their craft.
And to do so, there’s nothing better than turning to bakeries that specialize in panettone, such as Christophe Louie’s establishment. Based in Paris, Christophe Louie creates artisanal sourdough panettones all year round that you can enjoy at home!
In fact, our establishment offers home delivery to many European countries so that you too can taste the richness of our range!
So, if you were wondering how to buy panettone like an Italian, you now know the essential criteria to look for if you have the opportunity to see panettone in person, or you can choose to visit specialty shops to ensure that your tasting experience meets your expectations!
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